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Library · Traffic · How to run this

Rockerbox view-through is not click attribution

How to run thisTraffic3 steps
CalculatorRockerbox view-through vs click share · Calculator lives in the articleOpen

RB VT-vs-click % answers: of the dollars Rockerbox credits to either an impression path or a click path, what share is impression? Type both piles from one path-credit slice.

Pair: View-through vs click share on Traffic. VT twin: view-through share. Triple Whale twin: VT vs click.

What you type

View-through $ — Path dollars Rockerbox assigns to an impression (no click) inside the path-credit slice.

Click $ — Path dollars Rockerbox assigns to a click inside that path-credit slice.

Compute view-through ÷ (view-through + click) × 100. A loud RB VT-vs-click % means the impression window is crowding click credit — fix the window before you trust channel ROAS; never invent an RB VT-vs-click chip.

What not to do

Refuse inventing RB VT-vs-click %. Refuse dropping a VT÷attributed export or a Triple Whale/Hyros VT-vs-click file into Rockerbox fields. Refuse smuggling assisted or unattributed dollars into either pile. Refuse blending brands when one path owns the impression credit.

Related: Traffic, view-through share, Triple Whale VT vs click, assisted share.

Procedure

  1. Type view-through $ and click $.
  2. Read RB VT-vs-click %.
  3. Revisit VT windows when RB VT-vs-click % is material.

Failure modes

  • Inventing RB VT-vs-click %.
  • Dumping a Rockerbox view-through-share (VT ÷ attributed) or Triple Whale VT-vs-click export into VT/click fields.
  • Folding assisted or unattributed dollars into the VT-vs-click split.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB VT-vs-click %
View-through $ ÷ (View-through $ + Click $) × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox view-through share?
Different denominator. [View-through share](/manuals/rockerbox-view-through-share) is view-through $ ÷ total attributed $. This page is view-through $ ÷ (view-through $ + click $).
Is this Triple Whale or Hyros view-through-vs-click share?
Sibling attribution stacks. [Triple Whale view-through-vs-click share](/manuals/triple-whale-view-through-vs-click-share) and [Hyros view-through-vs-click share](/manuals/hyros-view-through-vs-click-share) read those desks. Here you only split Rockerbox view-through $ vs click $.
What RB VT-vs-click % should I invent?
None. Type view-through $ and click $ from the same Rockerbox path-credit slice.