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Rockerbox MTA search credit map is not Triple Whale pixel search credit desk
Stack one Rockerbox MTA search credit map. Ratio |search $ − paid $| to paid $. Scale by 100 for RB search-paid gap %. Triple Whale pixel search credit desks, MTA TikTok spark maps, and MTA search-vs-social credit maps never land on this search-paid cut.
Pair: Search-vs-paid gap under Traffic. Triple Whale twin: TW search-paid. Search-social twin: RB search-social.
MTA search credit fields
Search revenue $ — Rockerbox dollars tagged search / SEM / paid search on the MTA search credit map.
Paid revenue $ — Rockerbox dollars tagged paid media on that same map.
RB search-paid gap % = |search − paid| ÷ paid × 100. When RB search-paid gap % climbs, search and paid tags disagree on that map — reconcile those maps; never invent a RB search-paid chip.
Hard stops
Never invent RB search-paid gap %. Never paste Triple Whale search-paid or Rockerbox search-vs-social exports into search/paid boxes. Never park organic or owned dollars in the search field. Never fuse maps when one Rockerbox MTA search credit map owns the swing.
See also: Traffic, TW search-paid, RB search-social, RB tiktok-paid.
Procedure
- Type search revenue $ and paid revenue $.
- Read RB search-paid gap %.
- Reconcile search vs paid maps when RB search-paid gap % climbs.
Failure modes
- Inventing RB search-paid gap %.
- Pasting Triple Whale search-paid or Rockerbox search-vs-social exports into search/paid boxes.
- Parking organic or owned dollars in the search field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB search-paid gap %
- Absolute search $ minus paid $ over paid $ × 100 on one Rockerbox MTA search credit map.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale search-vs-paid gap?
- Rockerbox MTA search credit map vs Triple Whale pixel search credit desk. [Search-vs-paid gap](/manuals/triple-whale-search-vs-paid-gap) stays on Triple Whale. Search / paid dollars for Rockerbox MTA belong on this credit map.
- Is this Rockerbox search-vs-social gap?
- MTA search credit map vs MTA search-vs-social credit map. [Search-vs-social gap](/manuals/rockerbox-search-vs-social-gap) stacks search against social. Here you only compare search $ to paid $.
- What RB search-paid gap % should I invent?
- None. Source search revenue $ and paid revenue $ from the same Rockerbox MTA search credit map.