Library · Traffic · How to run this
Rockerbox path concentration is not Triple Whale path concentration
RB path-conc % asks how much Rockerbox MTA path-credit revenue sits on the single fattest journey in one path-credit cut. That journey counts. Every Rockerbox attributed dollar sits under.
Pair: Path-concentration share on Traffic. Pixel twin: Triple Whale path-concentration. Mix twin: multi-touch share.
What you type
Top-path attributed $ — Attributed dollars Rockerbox tagged to the single highest-dollar MTA path-credit journey in the cut.
Total attributed $ — Every Rockerbox attributed dollar in that same path-credit cut.
RB path-conc % = top-path ÷ total × 100. When RB path-conc % climbs, one path-credit journey owns the book — split creative or landing on that path. Never invent an RB path-conc chip.
What not to do
Skip inventing RB path-conc %. Skip pasting a Triple Whale pixel or Rockerbox multi-touch file into these boxes. Skip folding assisted-overclaim or last-touch dollars into the top-path bucket. Skip mixing a Rockerbox week with a Triple Whale path export.
Related: Traffic, Triple Whale path-concentration, multi-touch share, path-length vs ROAS.
Procedure
- Type top-path attributed $ and total attributed $.
- Read RB path-conc %.
- Split the winning path-credit journey when RB path-conc % is material.
Failure modes
- Inventing RB path-conc %.
- Dumping a Triple Whale path-concentration or Rockerbox multi-touch export into these fields.
- Folding assisted or last-touch dollars into the top-path bucket.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB path-conc %
- Top-path attributed $ ÷ Total attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale path-concentration share?
- Pixel journey vs MTA path-credit. [Triple Whale path-concentration](/manuals/triple-whale-path-concentration-share) uses Triple Whale pixel paths. Here both dollars are Rockerbox MTA path-credit journeys.
- Is this Rockerbox multi-touch share?
- Many-touch mix vs one dominant journey. [Multi-touch share](/manuals/rockerbox-multi-touch-share) is multi-touch $ ÷ total. This page is the single fattest path-credit journey ÷ total.
- What RB path-conc % should I invent?
- None. Take top-path attributed $ and total attributed $ from one Rockerbox path-credit cut.