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Rockerbox MTA paid media vs owned media is not Triple Whale store-pixel
On one Rockerbox MTA path board, put paid-channel attributed dollars next to owned-channel attributed dollars. Form |paid − owned| ÷ owned. That quotient is RB paid-owned gap %.
Pair: Paid-vs-owned gap under Traffic. Sibling on Triple Whale: TW paid-owned. Sibling on Rockerbox organic: RB paid-vs-organic.
Path-board dollars
Paid media revenue $ — Rockerbox dollars tagged paid-channel on the named MTA path board.
Owned media revenue $ — Rockerbox dollars tagged owned-channel on that same board.
RB paid-owned gap % = |paid media − owned media| ÷ owned media × 100. Fat RB paid-owned gap % means audit UTMs and channel maps on Rockerbox — blank chips stay blank.
Hard stops
Never invent RB paid-owned gap %. Never drop a Triple Whale or Hyros export into Rockerbox boxes. Never treat paid-vs-organic dollars as paid vs owned. Never merge path boards when one campaign owns the skew.
See also: Traffic, TW paid-owned, RB paid-vs-organic, retarget-prospect.
Procedure
- Type paid media revenue $ and owned media revenue $.
- Read RB paid-owned gap %.
- Reconcile MTA paid media vs owned media when RB paid-owned gap % is material.
Failure modes
- Inventing RB paid-owned gap %.
- Pasting a Triple Whale store-pixel file into Rockerbox boxes.
- Folding retarget $ into the paid media field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB paid-owned gap %
- |Paid media $ − Owned media $| ÷ Owned media $ × 100 on one Rockerbox MTA path board.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale paid-vs-owned gap?
- Rockerbox MTA path board vs Triple Whale store-pixel summary. [Paid-vs-owned gap](/manuals/triple-whale-paid-vs-owned-gap) stays on Triple Whale. Path-board paid / owned dollars belong on this Rockerbox cut.
- Is this Rockerbox paid-vs-organic gap?
- Paid media vs owned media — not paid vs organic. [Paid-vs-organic gap](/manuals/rockerbox-paid-vs-organic-gap) stacks paid against organic. Here you only compare paid media $ to owned media $.
- What RB paid-owned gap % should I invent?
- None. Pull paid media revenue $ and owned media revenue $ from the same Rockerbox MTA path board.