Library · Traffic · How to run this
Channel coverage is not unattributed spend
Missing model channels ÷ spend channels make gap %. Type both.
Pair: Channel-coverage gap on Traffic. Spend hole: unattributed-spend share. MMM: MMM vs MTA gap.
What you type
Missing model channels — Spend channels absent from the Rockerbox model in the window.
Spend channels — Spend channels active in that same Rockerbox window.
Gap % = missing model channels ÷ spend channels × 100. Wire missing channels when gap % is fat — do not invent a gap chip.
What not to do
Do not invent gap %. Do not mix unattributed spend $ into channel counts. Do not treat Northbeam spend coverage as Rockerbox channel gap. Do not average every skill when one owns the hole.
Related: Traffic, unattributed-spend share, MMM vs MTA gap, spend coverage gap.
Procedure
- Type missing model channels and spend channels.
- Read gap %.
- Wire missing channels when gap % is material.
Failure modes
- Inventing gap %.
- Mixing unattributed spend $ into channel counts.
- Treating Northbeam spend coverage as Rockerbox channel gap.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Channel-coverage gap %
- Missing model channels ÷ spend channels × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this unattributed-spend share?
- Sibling Rockerbox hole. [Unattributed-spend share](/manuals/rockerbox-unattributed-spend-share) is no-channel $. This page is missing model channels \u00f7 spend channels.
- Is this spend coverage gap?
- Related Northbeam book. [Spend coverage gap](/manuals/northbeam-spend-coverage-gap) is tracked vs platform spend. This page is Rockerbox channel-coverage gap.
- What gap % should I invent?
- None. Type missing model channels and spend channels from the same Rockerbox window.