Library · Traffic · How to run this
Placement block is not bot-click share
Blocked placements ÷ eligible placements make block %. Type both.
Pair: Placement-block rate on Traffic. Bot: bot-click share. Widget: widget-to-CRM drop.
What you type
Blocked placements — RevContent placements blocked in the window.
Eligible placements — Placements eligible to serve in that same window.
Block % = blocked placements ÷ eligible placements × 100. Fix creative / brand rules when block % is fat — do not invent a block chip.
What not to do
Do not invent block %. Do not mix bot clicks into blocked placements. Do not treat campaign rejects as placement blocks. Do not average every widget when one owns the hole.
Related: Traffic, bot-click share, widget-to-CRM drop, campaign disapproval rate.
Procedure
- Type blocked placements and eligible placements.
- Read block %.
- Fix creative / brand rules when block % is material.
Failure modes
- Inventing block %.
- Mixing bot clicks into blocked placements.
- Treating campaign rejects as placement blocks.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Placement-block rate %
- Blocked placements ÷ Eligible placements × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this bot-click share?
- Sibling RevContent grain. [Bot-click share](/manuals/revcontent-bot-click-share) is bot clicks ÷ clicks. This page is blocked ÷ eligible placements.
- Is this campaign disapproval rate?
- Related native gate. [Campaign disapproval rate](/manuals/outbrain-campaign-disapproval-rate) is rejected campaigns. This page is RevContent placement-block rate.
- What block % should I invent?
- None. Type blocked placements and eligible placements from the same RevContent window.