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Library · Traffic · How to run this

RedTrack silent postback gap is not creative reject

How to run thisTraffic3 steps
CalculatorRedTrack postback-miss share · Calculator lives in the articleOpen

Score never-landed fires against owed fires on one RedTrack tracker book. That ratio × 100 is RT postback-miss %.

Pair: Postback-miss share on Traffic. MaxWeb twin: MaxWeb miss. Creative twin: creative reject.

Tracker fields

Never-landed fires — RedTrack conversion pings the endpoint never recorded.

Owed fires — RedTrack conversion pings the tracker book said that offer owed in the same window.

RT postback-miss % = never-landed fires ÷ owed fires × 100. Hot RT postback-miss % means lander or CRM wiring on that RedTrack offer — chase it; leave blank chips alone.

Guardrails

Skip inventing RT postback-miss %. Skip parking creative-reject rows in the never-landed pile. Skip pasting MaxWeb miss exports into RedTrack boxes. Skip blending offers when one RedTrack campaign owns the silent gap.

Related: Traffic, MaxWeb miss, creative reject, payout hold.

Procedure

  1. Type missed postbacks and expected postbacks.
  2. Read RT postback-miss %.
  3. Chase lander / CRM fire wiring when RT postback-miss % is material.

Failure modes

  • Inventing RT postback-miss %.
  • Folding creative-reject rows into the miss count.
  • Folding MaxWeb miss rows into RedTrack boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RT postback-miss %
Missed postbacks ÷ expected postbacks × 100 on one RedTrack tracker book.

Work with us — We run this job on your accounts. Services

FAQ

Is this MaxWeb postback-miss share?
RedTrack tracker book vs MaxWeb affiliate book. [Postback-miss share](/manuals/maxweb-postback-miss-share) stays on MaxWeb. Landed / owed totals never leave RedTrack here.
Is this RedTrack creative-reject share?
Silent conversion vs creative rejects. [Creative-reject share](/manuals/redtrack-creative-reject-share) scores rejected creatives. Here you only score conversion fires that never landed.
What RT postback-miss % should I invent?
None. Pull never-landed fires and owed fires from the same RedTrack tracker book.