Library · Traffic · How to run this
Lander skew is not A/B sample
(Lander − offer) ÷ lander make skew %. Type both.
Pair: Lander-to-offer skew on Traffic. Sample: lander A/B sample. Posts: postback fail rate.
What you type
Lander clicks — clicks that hit the lander in the window.
Offer clicks — clicks that continued to the offer in that same window.
Skew % = (lander − offer) ÷ lander × 100. Fix lander CTAs when skew % is fat — do not invent a skew chip.
What not to do
Do not invent skew %. Do not mix postback fails into click counts. Do not treat A/B sample days as clicks. Do not average every path when one owns the skew.
Related: Traffic, lander A/B sample, postback fail rate, CPU vs CPS.
Procedure
- Type lander clicks and offer clicks.
- Read skew %.
- Fix lander CTAs when skew % is material.
Failure modes
- Inventing skew %.
- Mixing postback fails into click counts.
- Treating A/B sample days as clicks.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Lander-to-offer skew %
- (Lander clicks − offer clicks) ÷ lander clicks × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this lander A/B sample?
- Sibling lander grain. [Lander A/B sample](/manuals/voluum-lander-ab-sample) is days to settle call. This page is (lander − offer) clicks ÷ lander.
- Is this postback fail rate?
- Related tracker fail. [Postback fail rate](/manuals/redtrack-postback-fail-rate) is failed posts × CPA. This page is lander-to-offer skew.
- What skew % should I invent?
- None. Type lander clicks and offer clicks from the same RedTrack window.