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RedTrack conversion clickid miss is not CAKE s2s clickid miss
Score click-ID misses against RedTrack conversions on one campaign cut. That score is RT clickid-miss %.
Pair: Click-ID miss share on Traffic. CAKE twin: s2s clickid miss. Click twin: click-ID coverage.
What you type
Click-ID misses — RedTrack conversions that landed without a clickid in the campaign cut.
Conversions — RedTrack conversions in that same campaign cut.
RT clickid-miss % = click-ID misses ÷ conversions × 100. Fat RT clickid-miss % usually means lander or postback hops that drop clickid — chase those hops; never invent an RT clickid-miss chip.
What not to do
Skip inventing RT clickid-miss %. Skip dumping a CAKE or Voluum miss file into RedTrack fields. Skip folding click-level coverage gaps into conversion miss counts. Skip averaging every campaign when one offer owns the hole.
Related: Traffic, s2s clickid miss, click-ID coverage, Voluum blank-clickid.
Procedure
- Type click-ID misses and conversions.
- Read RT clickid-miss %.
- Chase lander / postback hops when RT clickid-miss % is material.
Failure modes
- Inventing RT clickid-miss %.
- Dumping a CAKE or Voluum miss file into RedTrack fields.
- Folding click-level coverage gaps into conversion miss counts.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RT clickid-miss %
- Click-ID misses ÷ Conversions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this CAKE click-ID miss share?
- Different tracker book. [Click-ID miss share](/manuals/cake-click-id-miss-share) reads CAKE s2s hops. Here you only score RedTrack conversions missing clickid on one campaign cut.
- Is this RedTrack click-ID coverage gap?
- Sibling RedTrack door on clicks, not conversions. [Click-ID coverage gap](/manuals/redtrack-click-id-coverage-gap) is clicks missing click ID ÷ clicks. This page is conversions missing clickid ÷ conversions.
- What RT clickid-miss % should I invent?
- None. Pull click-ID misses and conversions from the same RedTrack campaign cut.