Library · Traffic · How to run this
Northbeam TikTok content credit desk is not YouTube content credit desk
On one Northbeam TikTok content credit desk, take |TikTok $ − paid $| over paid $. That quotient is NB tiktok-paid gap %. YouTube content credit desks, CTV content credit desks, and streaming audio credit desks never feed this TikTok-paid cut.
Pair: TikTok-vs-paid gap under Traffic. YouTube twin: NB youtube-paid. CTV twin: NB ctv-paid.
TikTok content credit fields
TikTok revenue $ — Northbeam dollars tagged TikTok / Spark Ads on the TikTok content credit desk.
Paid revenue $ — Northbeam dollars tagged paid media on that same desk.
NB tiktok-paid gap % = |TikTok − paid| ÷ paid × 100. When NB tiktok-paid gap % climbs, TikTok and paid tags disagree on that desk — reconcile those maps; never invent a NB tiktok-paid chip.
Hard stops
Never invent NB tiktok-paid gap %. Never paste YouTube-vs-paid or CTV-vs-paid exports into TikTok/paid boxes. Never park organic or owned dollars in the TikTok field. Never fuse desks when one Northbeam TikTok content credit desk owns the swing.
See also: Traffic, NB youtube-paid, NB ctv-paid, NB audio-paid.
Procedure
- Type TikTok revenue $ and paid revenue $.
- Read NB tiktok-paid gap %.
- Reconcile TikTok and paid tags when NB tiktok-paid gap % climbs.
Failure modes
- Inventing NB tiktok-paid gap %.
- Pasting YouTube-vs-paid or CTV-vs-paid exports into TikTok/paid boxes.
- Parking organic or owned dollars in the TikTok field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB tiktok-paid gap %
- |TikTok revenue $ − paid revenue $| ÷ paid revenue $ × 100 on one Northbeam TikTok content credit desk.
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FAQ
- Is this Northbeam YouTube-vs-paid gap?
- TikTok content credit desk vs YouTube content credit desk. [YouTube-vs-paid gap](/manuals/northbeam-youtube-vs-paid-gap) stacks YouTube against paid. Here you only compare TikTok / Spark Ads $ to paid $.
- Is this Northbeam CTV-vs-paid gap?
- TikTok vs paid credit vs CTV vs paid credit. [CTV-vs-paid gap](/manuals/northbeam-ctv-vs-paid-gap) stacks connected-TV against paid. Here you only compare TikTok $ to paid $.
- What NB tiktok-paid gap % should I invent?
- None. Source TikTok revenue $ and paid revenue $ from the same Northbeam TikTok content credit desk.