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Northbeam platform revenue is not settled cash
Open one Northbeam platform-cash cut. A ÷ B make NB platform-cash % where A is |platform revenue $ − cash collected $| and B is cash collected $.
Pair: Platform-vs-cash gap on Traffic. Modeled twin: modeled-vs-cash. Modeled twin B: platform-vs-modeled.
What you type
Platform revenue $ — Northbeam platform-reported revenue dollars in the cut.
Cash collected $ — Settled cash dollars on that same Northbeam platform-cash cut.
NB platform-cash % = |platform − cash| ÷ cash × 100. Fat NB platform-cash % usually means platform export and settle books disagree — chase the mapping that owns the spread; never invent an NB platform-cash chip.
What not to do
Do not invent NB platform-cash %. Do not dump a modeled-vs-cash or platform-vs-modeled export into platform/cash fields. Do not fold unattributed-spend or multi-touch mix into platform-vs-cash dollars. Do not blend brands when one pixel owns the spread.
Related: Traffic, modeled-vs-cash, platform-vs-modeled, unattributed-spend.
Procedure
- Type platform revenue $ and cash collected $.
- Read NB platform-cash %.
- Chase pixel / settle mapping when NB platform-cash % is material.
Failure modes
- Inventing NB platform-cash %.
- Dumping a Northbeam modeled-vs-cash or platform-vs-modeled file into platform/cash fields.
- Folding Northbeam unattributed-spend or multi-touch mix into platform-vs-cash dollars.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB platform-cash %
- |Platform revenue $ − Cash collected $| ÷ Cash collected $ × 100.
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FAQ
- Is this Northbeam modeled-vs-cash gap?
- Modeled book, not platform export. [Modeled-vs-cash gap](/manuals/northbeam-modeled-vs-cash-gap) divides |modeled − cash| by cash. This page only scores platform-reported $ vs settled cash $.
- Is this Northbeam platform-vs-modeled gap?
- Sibling Northbeam door on modeled $, not cash. [Platform-vs-modeled](/manuals/northbeam-platform-vs-modeled) is platform vs modeled. Here you only compare platform $ to cash collected $.
- What NB platform-cash % should I invent?
- None. Pull platform revenue $ and cash collected $ from the same Northbeam platform-cash cut.