Library · Traffic · How to run this
Northbeam influencer credit vs paid credit is not paid-owned gap
On one Northbeam creator credit book, take |influencer $ − paid $| over paid $. That quotient is NB influencer-paid gap %.
Pair: Influencer-vs-paid gap on Traffic. Ownership twin: NB paid-owned. Catalog twin: NB catalog-prospect.
Creator-book inputs
Influencer revenue $ — Northbeam dollars tagged creator / influencer / affiliate-creator paths.
Paid revenue $ — Northbeam dollars tagged paid media on that same book.
NB influencer-paid gap % = |influencer $ − paid $| ÷ paid $ × 100. When NB influencer-paid gap % climbs, reconcile creator credit against paid media tagging — leave empty chips empty.
What not to do
Skip inventing NB influencer-paid gap %. Skip loading a paid-vs-owned CSV into influencer/paid boxes. Skip stuffing catalog $ into the influencer field. Skip blending campaigns when one Northbeam creator book owns the swing.
Related: Traffic, NB paid-owned, NB catalog-prospect, NB paid-organic.
Procedure
- Type influencer revenue $ and paid revenue $.
- Read NB influencer-paid gap %.
- Reconcile creator credit vs paid tagging when NB influencer-paid gap % is material.
Failure modes
- Inventing NB influencer-paid gap %.
- Pasting a paid-vs-owned file into influencer/paid boxes.
- Folding catalog $ into the influencer field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB influencer-paid gap %
- |Influencer $ − Paid $| ÷ Paid $ × 100 on one Northbeam creator credit book.
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FAQ
- Is this Northbeam paid-vs-owned gap?
- Influencer vs paid media credit — not paid vs owned ownership. [Paid-vs-owned gap](/manuals/northbeam-paid-vs-owned-gap) stacks paid against owned. Here you only compare influencer $ to paid $.
- Is this Northbeam catalog-vs-prospect gap?
- Creator credit vs catalog/prospect split. [Catalog-vs-prospect gap](/manuals/northbeam-catalog-vs-prospect-gap) nets catalog against prospect. This page is influencer dollars against paid dollars.
- What NB influencer-paid gap % should I invent?
- None. Source influencer revenue $ and paid revenue $ from the same Northbeam creator credit book.