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Library · Traffic · How to run this

Abandoned is not recovered

How to run thisTraffic3 steps
CalculatorAbandoned checkout recovery · Calculator lives in the articleOpen

An abandon left checkout. A recover came back and bought. Recover % = recovered ÷ abandoned × 100. Type both.

Pair: Abandoned checkout recovery on Traffic. Mid-funnel: funnel step drop. Wallet: Shop Pay abandon.

What you type

Abandoned — checkouts started then left with no order in the window (your store rule — stay consistent).

Recovered — of that abandon set, how many later bought in the recover window you named.

Recover % = recovered ÷ abandoned × 100. Fix reminder timing when recover % is thin — do not invent a recover chip.

What not to do

Do not invent recover %. Do not mix new sessions into recovered without a rule. Do not treat email opens as recovered. Do not blend all offers when one funnel owns the abandons.

Related: Traffic, funnel step drop, Shop Pay abandon, subscription attach.

Procedure

  1. Type abandoned and recovered.
  2. Read recover %.
  3. Fix reminder timing when recover % is thin.

Failure modes

  • Inventing recover %.
  • Mixing new sessions into recovered without a rule.
  • Treating email opens as recovered.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Checkout recover %
Recovered orders ÷ abandoned checkouts × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this funnel step drop?
Sibling funnel math. [Funnel step drop](/manuals/next-commerce-funnel-step-drop) is exits ÷ views on a mid-funnel step. This page is recovered ÷ abandoned checkouts.
Is this Shop Pay abandon?
Related wallet abandon. [Shop Pay abandon](/manuals/shopify-shop-pay-abandon) is starts vs completes on Shop Pay. This page is checkout abandons that later recovered to order.
What recover % should I invent?
None. Type abandoned checkouts and recovered orders from the same cohort window.