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Library · Traffic · How to run this

MaxWeb fire-kill is not BuyGoods marketplace postback kill

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CalculatorMaxWeb postback-reject share · Calculator lives in the articleOpen

Tally killed postbacks against postbacks on one MaxWeb offer cut. That tally is MW fire-kill %.

Pair: Postback-reject share on Traffic. BuyGoods twin: marketplace kill. Creative twin: creative reject.

What you type

Postback rejects — MaxWeb postbacks refused / killed before the affiliate book updated in the cut.

Postbacks — Postbacks fired in that same MaxWeb offer cut.

MW fire-kill % = postback rejects ÷ postbacks × 100. Fat MW fire-kill % usually means pixel / offer fire rules — chase those seats; never invent an MW fire-kill chip.

What not to do

Skip inventing MW fire-kill %. Skip dumping a BuyGoods or Everflow reject file into MaxWeb fields. Skip folding creative rejects into postback kills. Skip averaging every offer when one seat owns the kill pile.

Related: Traffic, marketplace kill, creative reject, Everflow postback-reject.

Procedure

  1. Type postback rejects and postbacks.
  2. Read MW fire-kill %.
  3. Chase pixel / offer fire rules when MW fire-kill % is material.

Failure modes

  • Inventing MW fire-kill %.
  • Dumping a BuyGoods or Everflow reject file into MaxWeb fields.
  • Folding creative rejects into postback kills.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

MW fire-kill %
Postback rejects ÷ Postbacks × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this BuyGoods postback-reject share?
Different marketplace ledger. [Postback-reject share](/manuals/buygoods-postback-reject-share) marks BuyGoods marketplace kills. Here you only mark MaxWeb postbacks that died.
Is this MaxWeb creative-reject rate?
Sibling MaxWeb door on creatives, not postbacks. [Creative reject rate](/manuals/maxweb-creative-reject-share) is creatives refused. This page is postbacks rejected after sale fire.
What MW fire-kill % should I invent?
None. Pull postback rejects and postbacks from the same MaxWeb offer cut.