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Out-of-geo clicks still spend
Out-of-geo clicks still take spend. Wasted $ = that spend. CPC = spend / clicks. Type out-of-geo clicks and spend $.
Pair: Offer geo bleed on Traffic. Cap clock: geo-cap exhaustion. Fraud cut: SubID fraud cut.
What you type
Out-of-geo clicks — clicks outside the written offer geo in the window (tracker / network export).
Spend $ — media or payout $ on those out-of-geo clicks (typed — not a blended geo).
Wasted $ = spend. CPC = spend / clicks. Tighten geo or kill the bleed SubID when waste is material — do not invent a waste chip.
What not to do
Do not invent a waste percent. Do not mix in-geo clicks into the out-of-geo count. Do not fold cap leftover into bleed spend. Do not treat EPC as wasted $ without the spend field.
Related: Traffic, geo-cap exhaustion, SubID fraud cut, affiliate cap vs CRM.
Procedure
- Type out-of-geo clicks and spend $.
- Read wasted $.
- Tighten geo when waste is material.
Failure modes
- Inventing a waste percent.
- Mixing in-geo clicks into the out-of-geo count.
- Folding cap leftover into bleed spend.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Offer geo bleed $
- Spend $ on clicks outside the written offer geo.
Work with us — We run this job on your accounts. Services
FAQ
- Is this geo-cap exhaustion?
- Related geo clock. [Geo-cap exhaustion](/manuals/maxweb-geo-cap-exhaustion) is daily cap fill mid-day. This page is spend on clicks outside the written offer geo.
- Is this SubID fraud cut?
- Related cut. [SubID fraud cut](/manuals/maxweb-subid-fraud-cut) prices fraud SubIDs vs spend. This page is out-of-geo bleed $.
- What waste % should I invent?
- None. Type out-of-geo clicks and spend $ from the tracker / network export.