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Library · Traffic · How to run this

Hyros call-path retail-DTC panel is not Northbeam retail-DTC split book

How to run thisTraffic3 steps
CalculatorHyros retail-vs-DTC gap · Calculator lives in the articleOpen

Sit on one Hyros call-path retail-DTC panel. Stack retail-path dollars against DTC / direct dollars. Take the absolute gap, then divide by DTC. That quotient is HY retail-DTC gap % — Northbeam retail-DTC split books never feed this call-path cut.

Pair: Retail-vs-DTC gap under Traffic. Northbeam twin: NB retail-DTC. Podcast twin: HY podcast-paid.

Call-path retail-DTC fields

Retail revenue $ — Hyros dollars tagged retail / wholesale / marketplace on the call-path retail-DTC panel.

DTC revenue $ — Hyros dollars tagged DTC / direct / owned-store on that same panel.

HY retail-DTC gap % = |retail − DTC| ÷ DTC × 100. When HY retail-DTC gap % climbs, retail and DTC tags disagree on that call path — reconcile those maps; never invent an HY retail-DTC chip.

Hard stops

Never invent HY retail-DTC gap %. Never paste Northbeam retail-DTC split books or Hyros podcast-vs-paid exports into retail/DTC boxes. Never park catalog dollars in the retail field. Never fuse panels when one Hyros call-path retail-DTC panel owns the swing.

See also: Traffic, NB retail-DTC, HY podcast-paid, HY aff-paid.

Procedure

  1. Type retail revenue $ and DTC revenue $.
  2. Read HY retail-DTC gap %.
  3. Reconcile retail vs DTC maps when HY retail-DTC gap % is material.

Failure modes

  • Inventing HY retail-DTC gap %.
  • Pasting Northbeam retail-DTC or Hyros podcast-vs-paid exports into retail/DTC boxes.
  • Parking catalog dollars in the retail field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY retail-DTC gap %
|Retail $ − DTC $| ÷ DTC $ × 100 on one Hyros call-path retail-DTC panel.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam retail-vs-DTC gap?
Hyros call-path retail-DTC panel vs Northbeam retail-DTC split book. [Retail-vs-DTC gap](/manuals/northbeam-retail-vs-dtc-gap) stays on Northbeam. Retail / DTC dollars belong on this Hyros panel.
Is this Hyros podcast-vs-paid gap?
Retail / DTC channel credit vs podcast / paid media credit. [Podcast-vs-paid gap](/manuals/hyros-podcast-vs-paid-gap) stacks podcast against paid. Here you only compare retail $ to DTC $.
What HY retail-DTC gap % should I invent?
None. Pull retail revenue $ and DTC revenue $ from the same Hyros call-path retail-DTC panel.