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Hyros path concentration is not multi-touch share

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CalculatorHyros path-concentration share · Calculator lives in the articleOpen

HY path-conc % is the slice of Hyros attributed dollars sitting on the single heaviest call path in one call-path cut. The winning journey counts. Every Hyros attributed dollar sits under.

Pair: Path-concentration share on Traffic. Mix twin: multi-touch share. Length twin: path-length vs ROAS.

What you type

Top-path attributed $ — Attributed dollars Hyros tagged to the single highest-dollar call path in the cut.

Total attributed $ — Every Hyros attributed dollar in that same call-path cut.

HY path-conc % = top-path ÷ total × 100. A fat HY path-conc % usually means one call map owns the book — split creative or landing on that path. Never invent a HY path-conc chip.

What not to do

Do not invent HY path-conc %. Do not paste a multi-touch share or path-length ROAS file into these fields. Do not fold assisted-overclaim or last-touch dollars into the top-path bucket. Do not mix a Hyros week with a Northbeam path export.

Related: Traffic, multi-touch share, path-length vs ROAS, assisted-overclaim.

Procedure

  1. Type top-path attributed $ and total attributed $.
  2. Read HY path-conc %.
  3. Split the winning journey when HY path-conc % is material.

Failure modes

  • Inventing HY path-conc %.
  • Dumping a Hyros multi-touch or path-length-vs-ROAS export into these fields.
  • Folding assisted or last-touch dollars into the top-path bucket.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY path-conc %
Top-path attributed $ ÷ Total attributed $ × 100.

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FAQ

Is this Hyros multi-touch share?
Many-touch mix vs one dominant journey. [Multi-touch share](/manuals/hyros-multi-touch-share) is multi-touch $ ÷ total. This page is the single heaviest path ÷ total.
Is this Hyros path-length vs ROAS?
ROAS at avg touches, not dollar pile-up. [Path-length vs ROAS](/manuals/hyros-path-length-vs-roas) is revenue ÷ spend at avg path length. Here you only score top-path $ ÷ total attributed $.
What HY path-conc % should I invent?
None. Take top-path attributed $ and total attributed $ from one Hyros call-path cut.