Library · Traffic · How to run this
LTV ROAS is not day-0 ROAS
LTV ROAS minus day-0 ROAS is the gap in ROAS points. Type both.
Pair: LTV vs day-0 ROAS on Traffic. Unit economics: cash LTV:CAC. Cohort dollars: predictive vs actual LTV.
What you type
LTV ROAS — lifetime / multi-cycle ROAS on the cohort (typed from Hyros).
Day-0 ROAS — same-day / first-purchase ROAS on that same spend window.
Gap points = LTV ROAS − day-0 ROAS. Bid or creative when the gap is fat or thin vs your written payback — do not invent a gap chip.
What not to do
Do not invent gap points. Do not mix platform ROAS into Hyros without saying so. Do not treat LTV:CAC as ROAS points. Do not average every campaign when one owns the hole.
Related: Traffic, cash LTV:CAC, predictive vs actual LTV, POAS vs contribution.
Procedure
- Type LTV ROAS and day-0 ROAS.
- Read gap points.
- Retune bids when the gap is material vs payback.
Failure modes
- Inventing gap points.
- Mixing platform ROAS into Hyros without saying so.
- Treating LTV:CAC as ROAS points.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- LTV vs day-0 ROAS gap
- Lifetime ROAS minus day-0 ROAS in ROAS points on the same spend window.
Work with us — We run this job on your accounts. Services
FAQ
- Is this cash LTV:CAC?
- Sibling unit. [Cash LTV:CAC](/manuals/ltv-cac) is LTV ÷ CAC. This page is LTV ROAS minus day-0 ROAS in ROAS points.
- Is this predictive vs actual LTV?
- Related forecast. [Predictive vs actual LTV](/manuals/klaviyo-predictive-vs-actual-ltv) is cohort dollars. This page is ROAS attribution clocks on the same spend.
- What gap should I invent?
- None. Type LTV ROAS and day-0 ROAS from the same Hyros / ad window.