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Library · Traffic · How to run this

Hyros phone-path CTV vs feed is not Northbeam streaming panel

How to run thisTraffic3 steps
CalculatorHyros CTV-vs-social gap · Calculator lives in the articleOpen

Take one Hyros phone-path CTV book. Take |CTV $ − feed $|. Divide by feed $. The readout is HY phone-CTV gap %.

Pair: CTV-vs-social gap under Traffic. Northbeam twin: NB stream-feed. Search twin: HY search-social.

Phone-path CTV dollars

CTV revenue $ — Hyros dollars tagged connected-TV / streaming on the named phone-path CTV book.

Feed revenue $ — Hyros dollars tagged social-feed on that same book.

HY phone-CTV gap % = |CTV − feed| ÷ feed × 100. A fat HY phone-CTV gap % usually means CTV call maps disagree with feed bids — chase that fork; blank chips stay blank.

Hard stops

Do not invent HY phone-CTV gap %. Do not drop a Northbeam streaming-TV or Hyros search-social export into these boxes. Do not stuff retarget $ into the CTV column. Do not blend books when one campaign owns the skew.

See also: Traffic, NB stream-feed, HY search-social, HY paid-owned.

Procedure

  1. Type CTV revenue $ and feed revenue $.
  2. Read HY phone-CTV gap %.
  3. Reconcile CTV vs feed maps when HY phone-CTV gap % is material.

Failure modes

  • Inventing HY phone-CTV gap %.
  • Pasting a Northbeam streaming-TV or Hyros search-social file into CTV/feed boxes.
  • Folding retarget $ into the CTV field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY phone-CTV gap %
|CTV $ − Feed $| ÷ Feed $ × 100 on one Hyros phone-path CTV book.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam CTV-vs-social gap?
Hyros phone-path CTV book vs Northbeam streaming-TV panel. [CTV-vs-social gap](/manuals/northbeam-ctv-vs-social-gap) stays on Northbeam. CTV / feed dollars belong on this Hyros call book.
Is this Hyros search-vs-social gap?
Phone-path CTV vs feed — not search vs social. [Search-vs-social gap](/manuals/hyros-search-vs-social-gap) stacks search against social. Here you only compare CTV $ to feed $.
What HY phone-CTV gap % should I invent?
None. Pull CTV revenue $ and feed revenue $ from the same Hyros phone-path CTV book.