Library · Traffic · How to run this
Network EPC is not CRM settled AOV
Networks publish EPC. CRM settles AOV. Gap $ per sale = CRM AOV − EPC. Gap % = gap ÷ EPC. Type EPC $, CRM AOV $, and sales.
Pair: EPC vs CRM AOV on Traffic. Three books: tracker vs CRM vs settled. Unit cost: CPU vs CPS.
What you type
EPC $ — network / published earnings per click (or per sale EPC the network shows) for the window.
CRM AOV $ — settled average order value on the CRM for the same sales set.
Sales — CRM settled sale count in that window.
Gap per sale = CRM AOV − EPC. Gap % = (CRM AOV − EPC) ÷ EPC. Gap total = gap per sale × sales. Fix the offer or the network claim when the gap is material — do not invent an EPC.
What not to do
Do not invent an EPC. Do not mix unpaid leads into the sales count. Do not treat network EPC as settled cash. Do not ignore refunds still open on the CRM AOV.
Related: Traffic, tracker vs CRM vs settled, CPU vs CPS, bot-filter waste.
Procedure
- Type network EPC and CRM settled AOV.
- Type CRM sales count.
- Fix the offer when gap % is material.
Failure modes
- Inventing an EPC.
- Treating network EPC as settled cash.
- Mixing unpaid leads into the sales count.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- EPC–AOV gap
- (CRM settled AOV − network EPC) ÷ EPC. Gap total = gap per sale × CRM sales.
Work with us — We run this job on your accounts. Services
FAQ
- Is this tracker vs CRM vs settled?
- Related books. [Tracker vs CRM vs settled](/manuals/tracker-vs-crm-vs-settled) names three dollar piles. This page is EPC vs settled AOV on the same sales.
- Is this CPU vs CPS?
- Related unit cost. [CPU vs CPS](/manuals/redtrack-cpu-vs-cps) is spend per click vs sale. This page is published EPC vs CRM AOV.
- What EPC should I invent?
- None. Type the network / published EPC for that offer window.