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Library · Traffic · How to run this

Hop paths can drop CPA credit

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Multi-hop redirects can drop CPA credit. Leakage % = hop-path sales ÷ total sales. Leakage $ = hops × CPA. Type hop-path sales, CPA $, and total sales.

Pair: Hop count vs CPA on Traffic. Click ID: click-ID coverage. Extra posts: postback dedupe.

What you type

Hop-path sales — sales that went through multi-hop redirects and lost CPA credit (typed from the network).

CPA $ — payout per credited sale.

Total sales — all sales in the same window (denominator).

Leakage % = hops ÷ sales. Leakage $ = hops × CPA. Fix hop chains or accept the leak — do not invent a leakage chip.

What not to do

Do not invent a leakage percent. Do not mix click-ID misses into hop-path sales without splitting. Do not use a different window for hops and total sales. Do not ignore CPA $ when comparing two offers.

Related: Traffic, click-ID coverage, postback dedupe, affiliate cap vs CRM.

Procedure

  1. Type hop-path sales that lost CPA credit.
  2. Type CPA $ and total sales for the window.
  3. Fix hop chains when leakage is material.

Failure modes

  • Inventing a leakage percent.
  • Mixing click-ID misses into hop-path sales.
  • Using different windows for hops and total sales.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Hop-path CPA leakage
Hop-path sales ÷ total sales. Leakage $ = hop-path sales × CPA when multi-hop redirects drop credit.

Work with us — We run this job on your accounts. Services

FAQ

Is this click-ID coverage?
Related affiliate hole. [Click-ID coverage](/manuals/affiliate-clickid-coverage) is CRM sales missing click ID. This page is hop-path sales that lost CPA credit.
Is this postback dedupe?
Related posts. [Postback dedupe](/manuals/postback-dedupe-window) is extra posts for one click. This page is redirect hops vs credited CPA.
What leakage percent should I invent?
None. Type hop-path sales and total sales from the network export.