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Library · Traffic · How to run this

CAKE postback-kill is not BuyGoods postback-kill

How to run thisTraffic3 steps
CalculatorCAKE postback-reject share · Calculator lives in the articleOpen

Divide postback kills by postbacks on one CAKE hop seat. That ratio is CK postback-kill %.

Pair: Postback-reject share on Traffic. BuyGoods twin: postback-kill. Creative twin: creative-reject.

What you type

Postback rejects — CAKE affiliate postbacks refused / killed before CRM credit on the hop seat.

Postbacks — Postbacks attempted on that same CAKE hop seat.

CK postback-kill % = postback rejects ÷ postbacks × 100. Fat CK postback-kill % usually means endpoint / auth on that hop — chase that path; never invent a CK postback-kill chip.

What not to do

Skip inventing CK postback-kill %. Skip dumping a BuyGoods or MaxWeb postback-kill file into CAKE hop fields. Skip folding creative-reject or offer-pause counts into postback kills. Skip blending every offer when one hop seat owns the kill pile.

Related: Traffic, BuyGoods postback-kill, creative-reject, offer-pause.

Procedure

  1. Type postback rejects and postbacks.
  2. Read CK postback-kill %.
  3. Chase endpoint / auth on the CAKE hop when CK postback-kill % is material.

Failure modes

  • Inventing CK postback-kill %.
  • Dumping a BuyGoods or MaxWeb postback-kill file into CAKE fields.
  • Folding CAKE creative-reject or offer-pause counts into postback kills.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

CK postback-kill %
Postback rejects ÷ Postbacks × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this BuyGoods postback-reject share?
Different affiliate book. [Postback-reject share](/manuals/buygoods-postback-reject-share) kills BuyGoods hop postbacks. Here you only divide CAKE postback kills by CAKE postbacks.
Is this CAKE creative-reject rate?
Sibling CAKE door on creative kills, not postbacks. [Creative-reject rate](/manuals/cake-creative-reject-rate) is rejects ÷ submitted. This page is postback kills ÷ postbacks.
What CK postback-kill % should I invent?
None. Pull postback rejects and postbacks from the same CAKE hop seat.