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Library · Traffic · How to run this

CAKE pixel credit vs postback credit is not BuyGoods cash-hop skew

How to run thisTraffic3 steps
CalculatorCAKE pixel-vs-postback gap · Calculator lives in the articleOpen

Score tracking skew on a CAKE advertiser settlement export. Line browser-fire conversion $ next to server-post conversion $. Absolute distance ÷ postback $ becomes CK pixel-postback gap %. BuyGoods cash-hop pages never sit on this settlement cut.

Pair: Pixel-vs-postback gap under Traffic. Twin on BuyGoods: BG pixel-postback. Twin on misses: CK postback-miss.

Advertiser settlement stamps

Pixel revenue $ — Dollars CAKE credited from on-page pixel fires inside the settlement window.

Postback revenue $ — Dollars CAKE credited from server-to-server posts in that same window.

CK pixel-postback gap % = |pixel − postback| ÷ postback × 100. When CK pixel-postback gap % runs hot, fix the CAKE offer pixel tag or the postback URL on that advertiser — blank chips stay blank.

Refuse these mixes

Refuse inventing CK pixel-postback gap %. Refuse stuffing miss-rate counts into dollar fields. Refuse treating click-id holes as this skew. Refuse BuyGoods cash-hop CSVs in CAKE boxes. Refuse averaging every offer when one CAKE advertiser owns the gap.

See also: Traffic, BG pixel-postback, CK postback-miss, CK approved-paid gap.

Procedure

  1. Type pixel revenue $ and postback revenue $.
  2. Read CK pixel-postback gap %.
  3. Chase pixel/postback placement when CK pixel-postback gap % is material.

Failure modes

  • Inventing CK pixel-postback gap %.
  • Dumping postback-miss or click-id-miss counts into dollar boxes.
  • Folding BuyGoods cash-hop rows into CAKE boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

CK pixel-postback gap %
|Pixel $ − Postback $| ÷ Postback $ × 100 on one CAKE advertiser settlement export.

Work with us — We run this job on your accounts. Services

FAQ

Is this BuyGoods pixel-vs-postback gap?
CAKE advertiser settlement vs BuyGoods cash-hop ledger. [Pixel-vs-postback gap](/manuals/buygoods-pixel-vs-postback-gap) stays on BuyGoods. Settlement pixel / postback dollars belong here.
Is this CAKE postback-miss share?
Dollar skew vs silent miss rate. [Postback-miss share](/manuals/cake-postback-miss-share) ratios never-arrived posts. Here you only compare settlement pixel $ to postback $.
What CK pixel-postback gap % should I invent?
None. Type pixel $ and postback $ from the same CAKE advertiser settlement window.