Library · Traffic · How to run this
Duplicate leads still cost CPA
Dupes ÷ total leads is waste %. Dupes × CPA $ is waste $. Type dupes, total leads, and CPA $.
Pair: Duplicate lead waste on Traffic. Cap day: lead-cap exhaustion. Click identity: click-id collision.
What you type
Dupes — duplicate leads in the window (network export).
Total leads — all leads in the same window.
CPA $ — cost per lead you assign (typed).
Waste % = dupes ÷ total × 100. Waste $ = dupes × CPA $. Fix dedupe rules when waste is material — do not invent a waste chip.
What not to do
Do not invent waste %. Do not mix rejected leads into dupes. Do not treat cap leftover as duplicate waste. Do not average every offer when one owns the hole.
Related: Traffic, lead-cap exhaustion, click-id collision, affiliate clawback.
Procedure
- Type dupes, total leads, and CPA $.
- Read waste % and waste $.
- Fix dedupe rules when waste is material.
Failure modes
- Inventing a waste percent.
- Mixing rejected leads into dupes.
- Treating cap leftover as duplicate waste.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Duplicate lead waste %
- Duplicate leads ÷ total leads × 100; waste $ = dupes × CPA $.
Work with us — We run this job on your accounts. Services
FAQ
- Is this lead-cap exhaustion?
- Sibling clock. [Lead-cap exhaustion](/manuals/cake-lead-cap-exhaustion) prices unmet demand when the day cap dies. This page is duplicate share of leads × CPA $.
- Is this click-id collision?
- Related identity. [Click-id collision](/manuals/everflow-click-id-collision) is overlapping click IDs. This page is duplicate lead rows on the network book.
- What waste % should I invent?
- None. Type dupes, total leads, and CPA $ from the network export for the same window.