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Ads into empty
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Type on-hand for the SKU you are advertising, sell-through per day, and ad spend per day. We do not fill sample units. On-order is not on-hand.
Days of cover
Type on-hand, velocity, and daily ad spend. If cover is under two weeks, cut spend before you optimize creative.
Type units on hand for this SKU, sell-through per day, and ad spend per day. We do not fill sample cover. Days of cover and risked spend in the next two weeks are the readout. Cut before you optimize creative.
Pairing procedure: Cut ads before you stock out. Topic: Stock.
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